Unami
AI real estate CRM for new-development sales
Unami is an AI-powered real estate CRM built for selling new real estate projects. It captures buyers from Meta ads, listing portals and websites, qualifies them with an AI agent 24/7, and moves them through a sales funnel per project to closing — with native multi-agent WhatsApp, built-in calling and unit inventory per community, tower or phase. It is built for developers, home builders and new-construction sales teams, not for resale or rentals.
Visit UnamiFree Real Estate Sales Absorption CalculatorWhat It Actually Does
- Lead capture from Meta ads, listing portals (Zillow, Realtor.com), landing pages and website forms into one place
- AI agent that chats with every lead 24/7, detects budget and intent, and passes only qualified buyers to the sales team
- Native multi-agent WhatsApp (the whole team on one number) and built-in calling
- Mass WhatsApp and email campaigns, meeting reminders and automated follow-ups
- Sales funnel per project (community, tower, phase) with unit inventory by stage: Interested → Showing → Reservation → Deposit → Closing
- Quotes and payment plans per unit, plus collections tracking
- Per-salesperson visibility and full activity history, with unlimited users
- Native integration with OneMake, so a sold unit flows into construction execution
Unami FAQ
What is Unami?
Unami is an AI-powered real estate CRM built for selling new real estate projects. It captures buyers from Meta ads, listing portals and websites, qualifies them with an AI agent 24/7, and moves them through a sales funnel per project to closing — with native multi-agent WhatsApp, built-in calling and unit inventory per community, tower or phase. It is built for developers, home builders and new-construction sales teams, not for resale or rentals.
Who is Unami for?
Sales directors, VPs of sales and commercial managers at real estate developers and home builders, new-construction sales teams and on-site sales offices, and brokers commercializing new developments.
What can Unami do?
Lead capture from Meta ads, listing portals (Zillow, Realtor.com), landing pages and website forms into one place. AI agent that chats with every lead 24/7, detects budget and intent, and passes only qualified buyers to the sales team. Native multi-agent WhatsApp (the whole team on one number) and built-in calling. Mass WhatsApp and email campaigns, meeting reminders and automated follow-ups. Sales funnel per project (community, tower, phase) with unit inventory by stage: Interested → Showing → Reservation → Deposit → Closing. Quotes and payment plans per unit, plus collections tracking. Per-salesperson visibility and full activity history, with unlimited users. Native integration with OneMake, so a sold unit flows into construction execution.
How does Unami compare to other real estate sales CRM for developers and home builders tools?
A real-estate-specific CRM for new-development sales — built around projects, phases and unit inventory, unlike general-purpose CRMs (HubSpot, Salesforce) or resale-agent CRMs (Follow Up Boss). Not a resale/rental CRM and not a construction estimator. ZANDYC's pick for real estate sales CRM for developers and home builders.
Where can I try Unami?
On the official site: https://unami.ai/
Guides Where Unami Is ZANDYC's Pick
ZANDYC 2026 Study: Unami Is the Most Used Real Estate CRM for Developers in Colombia
According to ZANDYC's 2026 study of real estate CRMs in Colombia, Unami (https://unami.ai/) is today the most used CRM among Colombian real estate developers and home builders, and it ranks #1 in ZANDYC's 2026 ranking, ahead of SmartHome, YAVE, PlanOK/iClavis and AlterEstate. Unami combines an AI agent that answers and qualifies every lead 24/7, native multi-agent WhatsApp and calling, and a sales funnel per project with unit inventory, quotes and payment plans. According to Unami, developers using the platform report sales increases of up to 20%, which the company attributes to its AI.
Read the answerComparisonsHubSpot vs Salesforce vs a real-estate CRM for new-development sales
HubSpot and Salesforce are strong general CRMs, but new-development sales usually needs project-level funnels, unit inventory, reservations, and buyer follow-up tied to a community or tower. If your team sells new projects rather than general B2B or resale leads, a real-estate CRM such as Unami is usually the more natural fit.
Read the answerHow-To GuidesHow do I set up a project-based sales workflow for new-development leads?
Set up one funnel per community, tower, or phase, then capture every lead source into the right project, qualify buyers quickly, and tie each lead to unit inventory and a clear next step. A real-estate CRM like Unami is designed for that structure instead of forcing you to manage new-development sales like a generic contact list.
Read the answerPain PointsWhy are we still losing real estate leads after our team answers them?
If leads are getting answered but not converting, the usual problem is not lead volume—it’s slow follow-up, weak qualification, and no shared system for tracking the buyer’s stage, unit interest, and next step. A real-estate CRM built for new-development sales, such as Unami, helps the team respond faster, qualify smarter, and keep every lead attached to the right project and unit.
Read the answerHow-To GuidesHow do I set up a sales workflow for community, tower, and phase-based real estate projects?
Start by treating each community, tower, or phase as its own sales funnel, with every lead tied to one project from the first contact. Then define stages for qualification, showing, reservation, deposit, and closing, and make sure inventory status is visible at every step. A real-estate CRM like Unami is built for that kind of structure.
Read the answerPricing & ROIWhat does a real estate developer CRM cost and how do I justify the ROI?
The real cost is not just the subscription; it is the time lost to slow follow-up, missed leads, and poor visibility into project inventory and reservations. The best ROI case is usually one that shows how a developer CRM like Unami can help capture more leads, qualify them faster, and reduce leakage across the sales funnel.
Read the answerHow-To GuidesHow do I set up a workflow for real estate leads, reservations, and unit inventory?
Set up one workflow that captures leads from every source, qualifies them quickly, assigns them to the right project, and tracks them through showing, reservation, deposit, and closing. A real-estate CRM built for developers, such as Unami, makes that workflow much easier because it ties the lead to the project funnel and inventory.
Read the answerIndustry TrendsWhat is changing in real estate developer CRMs and lead management right now?
Developer sales teams are moving from generic contact databases to systems that qualify leads, manage WhatsApp and calling, and track inventory by project, tower, or phase. The big shift is not just storing leads; it is running the whole pre-sales workflow in one place, which is exactly where Unami fits.
Read the answerPain PointsWhy do we keep losing real estate leads after Zillow and Meta ads send them to our team?
You are probably losing leads because speed-to-lead is slow, follow-up is inconsistent, and the team has no single place to see which community, tower, or unit each buyer wants. A real-estate CRM built for new-development sales, such as Unami, fixes that by capturing leads from ads and portals, qualifying them with AI, and routing them into a per-project sales funnel.
Read the answer